Brief – let’s get to know each other better

Would you like to create a new visual identity of the brand or just refresh the current one?

Timeframe of the project

Is the deadline for the project fixed or flexible?

Examples of logos you like

Your current website’s address

How does your company stand out from the competition?

Company name in the logo

Please keep the original size of the letters

Should it be a logo or a logotype?

Logo = name + sigil, e.g. NIKE. Logotype = name of the company, with often modified typography, e.g. Coca-Cola

What are your colour preferences that you would like to be used in the new logo?

What marketing activities have you carried out so far?

List the ads, campaigns, loyalty programs, contests, articles you already use or have used in the past.

What features of your company should the logo reflect?

List a few adjectives e.g. strong, friendly, luxurious.

What is the main message you would like to convey to your target group?

Where will your logo be used? (printout, electronic devices)

We prepare files in different format for printing and for use on electronic devices.

Please describe in a sketchy manner how do you envision the future logo?

Do you already have an idea for the type of logo you are looking for?

The expected image, associations with the brand. Please describe the brand with personal characteristics - character, age, gender. If the brand was a human, who would it be?

Target groups. What is known about them, how can we divide them, what motivates them to interact with the brand? Who is the target audience?

For consumers: gender, age range, geographic location, income range, occupation, social class, marital status. For entrepreneurs: industry / sector, location, annual sales, size.

Who are your competitors?

List a few of them

What is your opinion on their logo? (competition’s logo)

How should your logo be different?

Which elements of the visual identity system should be included in our offer?

Brand book, letterhead, company envelopes, company folders, room visualization design, car visualization design, product catalog, company leaflets, business cards (number of people in the company), company t-shirts (t-shirt / polo / top), promotional roll-ups.

Please provide a detailed description of the market in which you operate.

Please provide any other additional information that you consider might be useful for the designing process.

What are the brand's long-term goals? What is special about your product/service/company?

How did you find us?

Account Manager