Brief – let’s get to know each other better

Are you interested in a new image or do you just want to refresh it?

By when must the logo and visual identification be created?

Is the deadline for the project fixed or flexible?

Examples of logos you like

Your current website’s www address

How does your company stand out from the competition?

Company name in the logo

Please keep the original size of the letters

Should it be a logo or a logotype?

Logo - name + signet, e.g. NIKE Logotype - name, often modified typography, e.g. Coca-Cola

What are your color preferences or the colors currently used that you would like to be used in your logo?

What marketing activities have you carried out so far?

List the ads, campaigns, loyalty programs, contests, articles you already use or used in the past.

What features of your company should the logo reflect?

list a few adjectives

What is the main message you would like to convey to your target group?

Where will your logo be used? (Printout, screens)

We prepare files for printing separately for use in electronic version.

Please describe in a sketchy manner how do you envision the future logo?

Do you already have an idea for the type of logo you are looking for?

The expected image, associations with the brand. Please provide the brand with personal characteristics - character, age, gender, if the brand was a human, who would it be?

Target groups / brand customers. What is known about them, how can we divide them, what motivates them to interact with the brand? Who is the target audience?

For consumers: gender, age range, geographic location, income range, occupation, social class, marital status. For entrepreneurs: industry / sector, location, annual sales, size

Who are your competitors?

What is your opinion on their logo? (competition’s logo)

How should your logo be different?

What elements of the visual identity system should be included in our offer?

Brand book, letterhead, company envelopes, company folders, room visualization design, car visualization design, product catalog, company leaflets, business cards (number of people in the company), company t-shirts (t-shirt / polo / top), promotional roll-up

Please provide a very detailed description of the market in which you operate.

Please provide other additional information that may be useful for the designing process.

What are the brand's long-term goals? What's special about your product/service/company?

How did you get to us?