Brief – let’s get to know each other better

Company’s profile

Please briefly describe your company’s profile, products/services it offers, and what your business is all about.

Target group

Please specify as much information as you can about your target group e.g. age, gender, education, income range, localization, other characteristics.

Competition

Please type in the links to the websites of your competitors, both close and reachable one, as well as the one leading on your market [unless it’s you].

Unique Selling Proposition

What distinguishes your product/services from the competition?

Communication channels

Please list the channels through which you communicate with potential customers

Social media

Please let us know about the social media channels you already use or that you would like to start using. Please send us links to your existing social media pages.

Area of operations

What area would you like to target with marketing activities? Please type in the countries, regions, or specific cities if you are a local business.

Expansion to foreign markets

Do you offer your products/services on the foreign markets? Are you planning to expand your operations to other markets in the near future?

Seasonality

Is the sale of products or services offered by you seasonal? If so, please tell us more about the seasonality of your products.

Marketing activities

What marketing activities (not only online) have you carried out so far?

Effectiveness of marketing activities

Which of the advertising activities so far have been effective and why?

Promotion

Is your website currently promoted through Google Ads (AdWords)?

Google Analytics

Do you have the access to Google Analytics?

Keywords

Would you like your site to be visible on some selected keywords?

Facebook Promotion

Is your website or Facebook page currently being promoted through Facebook Ads?

Marketing automation

Are you using a marketing automation tool? If so, which one? How big is your mailing database?

Business goals

List your company's business goals (e.g. for the next year)

SUCCESS!

What will be the measure of your success? What income / profit / media budget share / number of bookings etc. would make you qualify a campaign as a successful one?

BUDGET!

What’s the amount of investment you wouldn’t like to exceed on a monthly basis?

START!

When would you like to begin the marketing activities?

Graphic department

Does your company have its own graphic department or do you constantly cooperate with selected third-party designers?

Criterion for selecting Agency

What are the key factors in choosing an agency to work with?

Contact

What form of contact do you prefer - phone / e-mail / meeting in person?

Where did you hear about us?*