We worked together on promoting the client’s investment – Zensite as the website author, Studio Leon as the sales presentation designer, and When as the online advertising campaign contractor. Green Mountain Resort is a high-class hotel complex built in Karpacz, operating on a condo system (sale of apartments that are part of the hotel). The client approached us with a request for help in finding investors and support in sales.
Website design and implementation – Zensite
The website https://green-mountain-resort.pl/ was created for a developer operating in the aparthotel investment market. The most important task we had to accomplish in the website design was to create unique graphic views that would showcase the prestige of the investment – a high-standard hotel located in one of the most popular holiday resorts in Poland, near Mount Śnieżka and Kurze Skały, which are attractions for mountain climbing enthusiasts.
We also wanted to focus on presenting the hotel’s extensive range of services and leisure activities.
The graphic layout design was also determined by maximising the usability of the website and, most importantly, achieving the client’s business objectives. The most important function of the website was to generate leads from potential customers. All forms on the website were connected to an external system for automated query handling.
In addition to the website design, we also coded it into a fully functional website, to which the necessary analytical tools were added, including Google Analytics and Google Tag Manager. This made it possible to track the sources of enquiries, thereby increasing the effectiveness of the marketing campaign run by When.
Lead campaigns – WHEN
We ran the campaign from January 2017 (one year). We treated the first month of the campaign as a test – we analysed data showing user behaviour, the achievement of set goals and the conversion rate. We ran extensive campaigns on Google’s search and advertising network throughout Poland to reach people who might be interested in buying an apartment at the Green Mountain Resort hotel. We selected appropriate keywords related to the investment market and thematic portals where graphic creations appeared. Our campaigns tracked the submission of contact forms on the website and forms requesting offers. At the same time, we ran a fan page for the investment and extensive campaigns on Facebook – the aim of the campaign was also to generate leads and build awareness among users of the desired images regarding the prestige of the investment. Examples of advertising creations are shown below:
Based on an analysis of the campaign’s potential, we recommended more than doubling the budget. This led to the final success – the sale of all apartments.
Sales support presentation – Studio Leon
Sales only begin when leads are passed on to our client. The agency’s task is to provide valuable contacts to potential investors – this becomes the basis for further action on the part of the developer.
To assist the client in this task, we prepared a sales support presentation – an electronic and printed presentation that accompanied the client at business meetings. We prepared both presentations in three language versions – Polish, German and English. Our task was to create attractive, expressive graphics that supported sales and presented the Green Mountain Resort offer – its appropriate presentation evokes specific emotions and increases the desire to invest by emphasising the prestige of the place and attractive terms of cooperation.
The graphics of the presentation were to be visually consistent with the website design – in this way, we create a consistent image of the client, reinforce messages in the minds of recipients and create links between all elements of the promotion. Below are sample pages from the presentation.
See our offer dedicated to developers: https://adream.pl/marketing-dla-deweloperow
Useful links:
Project details in the Zensite portfolio: http://zensite.pl/portfolio/green-mountain-resort/
Catalogue presentation in the Studio Leon portfolio: http://studioleon.pl/portfolio-item/green-mountain-resort/
AdWords and Facebook Ads campaigns in the WHEN offer: https://when.pl/uslugi/kampanie-adwords/
https://when.pl/uslugi/facebook/
