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Packaging Design

We understand that packaging is a key element of product presentation.

Intro

As an agency specializing in packaging and label design since 2011, we know that packaging serves protective, informative, and promotional roles. Creating an effective design requires a perfect balance of aesthetics, ergonomics, form, material, color, and graphics.

Requirements

What makes a great packaging or label design?

Aesthetics and Ergonomics

These elements stem from the form, material, color, and graphics. Both aesthetic appeal and logistical considerations such as transport, storage, and handling are crucial. The size and shape of the packaging are also strictly tied to its overall form.

Material

It is essential to consider the protective function and ensure the material maintains its properties under various temperatures, humidity, or light exposure. Alternatively, we select materials that, through specific printing technologies, achieve the desired visual and tactile effect.

Color

Decisions regarding the color palette must be made with a full understanding of the psychological impact of colors on the consumer.

Graphics

The final touch to any packaging design is the graphics, encompassing typography, illustrations, and photography.

Workflow

Nasz proces projektowania opakowań i etykiet jest skrupulatnie planowany i realizowany przez doświadczony zespół, który składa się z Grafika DTP, Technologa, Designerów, Copywritera oraz Project Managera.

Briefing

Gathering information on project goals and objectives. Ideally, a brand communication strategy has already been established.

Copywriting

Developing names, slogans, and full copy/content.

Technology

Selecting the printing technology and the type of final packaging.

Concept Development

Gathering inspiration and benchmarks; developing creative concepts and Key Visuals (KV).

Design

Designing logos, labels, packaging, and both offline and digital materials tailored to the defined technologies.

Presentation

Discussing the developed designs with the Client.

Revision Rounds

Refining the selected concept through two rounds of revisions.

DTP & Prepress

Typesetting and final preparation for print.

Our selected projects

Learn more about our packaging and label design projects.

Expertise

Our Specializations

Our agency specializes in packaging and label design for the alcohol, pharmaceutical, and cosmetic industries, as well as various beverage sectors. We have extensive experience in creating unique, aesthetic, and effective solutions for these markets, helping our clients stand out and drive sales growth.

However, our expertise goes far beyond these sectors. Over years of working with diverse clients, we have built a broad portfolio spanning numerous industries. Regardless of your field, we are confident in our ability to deliver solutions that will help you achieve success.

Please note that our website showcases only a selection of our projects. If you would like to explore our full portfolio, contact us—we would be happy to share more of our work and discuss how we can help your brand thrive.

Portfolio

Project Presentation

We strive to present our packaging designs in person. If a face-to-face meeting is not possible, we conduct the presentation via video conference. We are committed to ensuring that every design is properly presented, discussed, and fully understood by the Client. We present our projects using physical prints, an approach that is highly valued and appreciated by our Clients.

Support

Ongoing Brand Stewardship

Once the initial projects are completed, we offer ongoing design support. This collaboration is typically based on a framework agreement with fixed pricing. This approach not only provides more favorable terms but also streamlines the workflow; by knowing your brand inside out and bypassing the need for individual quotes for every task, we significantly reduce project turnaround times.