Bielenda
- Brandbook
- Logo Design
A Strategic Refresh for an Iconic Cosmetics Brand
Our collaboration with Bielenda focused on redefining the visual foundations of a legacy brand. By designing a refreshed logo and creating a comprehensive brand book, we helped modernize Bielenda’s identity while preserving its strong recognition. The result is a cleaner, more versatile system that supports future product lines and marketing efforts with clarity and consistency.
Redefining a Legacy Brand for a New Generation
Bielenda, one of Poland’s most recognized cosmetics brands, approached us with the goal of modernizing its visual identity while respecting its well-established market presence. Our task was to create a refreshed logo and a comprehensive brand system that could evolve with the company, across products, platforms, and global audiences.
We began by designing a new logo that retains the recognizability of the original while introducing a more contemporary form, balanced proportions, and a refined visual structure. It feels both modern and trustworthy, perfectly suited to a brand that’s innovating while rooted in tradition.
To ensure consistency across all touchpoints, we developed a detailed brand book covering logo usage, color palette, typography, spacing, and applications. This guide became the foundation for unified visual expression across packaging, campaigns, retail, and digital environments future-proofing the brand and aligning internal and external teams under one cohesive identity.
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