Dying Light 1 & 2

Website

Web Design
Web Development
Motion Design

Designing for the Undead and the Unmatched

Our cooperation with Techland was driven by a shared mission to craft digital experiences that reflect the scale, intensity, and immersive storytelling of the Dying Light franchise. Across multiple high-impact projects, our objectives were clear:

Global Accessibility:
Develop multilingual websites that cater to an international player base, with seamless localization and IP-based language detection
Launch-Ready Platforms:
Build technically robust sites capable of supporting global release schedules and high traffic volumes without compromise.
Immersive Storytelling:
Create engaging digital experiences – like the “Which Monster” quiz – that deepen audience interaction and extend the narrative world beyond the game.
Brand Consistency:
Maintain visual and experiential cohesion across all online touchpoints, reinforcing Dying Light’s identity across every user journey.
Performance & Speed:
Ensure lightning-fast load times and responsive design across all devices, using technologies like Gatsby.js for optimal performance.
Scalable Infrastructure:
Equip Techland with digital tools and platforms that can evolve with the franchise and support future updates, DLCs, and campaigns.

From the revitalization of Dying Light 1 to the high-stakes global launch of Dying Light 2: Stay Human and the interactive fun of “Which Monster,” each project had a unique goal - but shared the same focus on innovation, precision, and player-first design.

FROM GLOBAL LAUNCHES TO INTERACTIVE STORYTELLING

Over the course of several major projects, from revitalizing the original Dying Light website to launching Dying Light 2: Stay Human and building interactive experiences like ‘Which Monster’, adream has consistently delivered beyond expectations. They understand our brand, our community, and the scale at which we need to operate. Whether it’s handling complex multi-language rollouts, building for peak traffic during global releases, or adding narrative depth through creative digital storytelling, their team brings precision, reliability, and imagination to every project. We trust them with our most high-profile launches - and they always deliver.

Magdalena Marcinkowska

Digital Producer - Team Lead Techland

01. WEBSITE

Web Design & Development

To support one of the most globally recognized game franchises, our task was to create digital platforms that could deliver both immersive storytelling and bulletproof performance. From global launch readiness to fan engagement, every site was engineered to match the intensity and scale of the Dying Light universe.

Launch-Ready InfrastructureBuilt websites that could withstand peak traffic from millions of users during global release moments – without downtime or delays.
High-Performance ArchitectureDeveloped with Gatsby.js to ensure ultra-fast load times, seamless navigation, and scalability.
Responsive DesignOptimized for mobile, tablet, and desktop, ensuring consistent UX across all devices.
Multilingual SupportRolled out in up to 21 languages with IP-based language detection, making the experience truly global.
Immersive InteractivityIntegrated motion design, scroll-triggered effects, and interactive storytelling (e.g., “Which Monster” quiz) to extend in-game engagement to the web.
CMS IntegrationEnabled content teams to update launches, assets, and translations quickly and independently.
Brand ConsistencyMaintained a unified visual and UX language across all Dying Light properties, ensuring each website felt like a direct extension of the franchise.

02. TECHNOLOGY

Performance-Minded Execution

We built the site on a modern Jamstack foundation, decoupling the front-end and back-end to deliver faster load times, improved security, and seamless scalability. The result is a digital experience that performs as beautifully as it looks.

Gatsby Front-EndGatsby Front-EndUsing Gatsby, we created a statically generated front-end that feels fast, fluid, and responsive. Pre-rendering and smart asset optimization ensure users get a lightning-fast experience, no matter where they are in the world.
WordPress as Headless CMSWe retained the familiarity of WordPress for content management, but leveraged it headlessly via GraphQL. This gave the client full control over content updates, without sacrificing performance or design flexibility.
Developer ExperienceBy choosing a modern stack, we enabled continuous deployment, version control, and modular development, making future updates more efficient and collaborative.
End-User BenefitFor the user, the technology fades into the background. What they feel is speed, clarity, and confidence, no matter if they’re discovering, booking, or returning.

03. SUMMARY

Powering Global Engagement for a Blockbuster Franchise

Our partnership with Techland spanned multiple high-impact digital campaigns across the Dying Light franchise, from revitalizing the original Dying Light platform to launching Dying Light 2: Stay Human and creating interactive experiences like “Which Monster.” Each project presented a unique challenge – global scale, high fan expectations, complex localization – but was united by one goal: to deliver digital experiences as immersive and polished as the games themselves.

We designed and developed responsive, high-performance websites that could handle massive traffic spikes during global launches, all while maintaining lightning-fast speeds, visual consistency, and seamless multilingual accessibility. Through thoughtful motion design and interactive storytelling, we helped Techland bring the Dying Light universe to life for millions of players around the world.

The result is a long-term collaboration built on creative alignment, technical precision, and a shared vision for world-class player engagement.

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