Good Game Brewery

Visual Identity

Logo Design
Packaging Design
Product Design

Brewing a Brand for Gamers, by Gamers

Our collaboration with Good Game Brewery was all about creating a brand that feels as fun, bold, and community-driven as the gaming culture it celebrates. From naming and logo design to product concepts and label artwork, we shaped a visual world where craft beer meets creative storytelling. The brand identity is packed with personality-built to stand out in both the fridge and the feed, while appealing to gamers and beer lovers alike.

THEY BROUGHT OUR VISION TO LIFE - PIXEL PERFECT

Working together with adream was like co-op mode at its best. They understood our concept from the very beginning and delivered a brand that’s exactly what we imagined - fun, bold, and full of character. From the logo to the labels, every detail feels true to who we are and what we love. Our beers look as good as they taste and that’s saying something.

GG Brewery Team

01. VISUAL IDENTITY

Crafting a Brand That Levels Up

We started by designing a custom logo that feels both modern and game-inspired, establishing the brewery’s personality from the first glance. From there, we developed product concepts and packaging that stand out on shelves, each one visually referencing game aesthetics, easter eggs, or level-up moments familiar to the target audience.

Every label design was treated as an opportunity to tell a micro-story – infused with color, humor, and pop-cultural nods-ensuring that every can feels collectible, shareable, and unmistakably “GG.” The result is a visual identity system that’s high on energy, instantly recognizable, and perfectly tuned to a community that lives for both craft and culture.

Mid or Feed (Pale ale)The name, logo and label refer to the most popular MOBA game: League of Legends. In the design of the label you can see a reference to the strongest monster to be found on Summoner’s Rift, Baron Nashor.
Clutchmeister (Pils)The name, logo and label refer to the most popular FPS game; CS GO. On the label you can see a reference to the unit of anti-terrorists storming the headquarters of terrorists.
Runic Hammer (Dunkelweizen)This is a fantastic beer on which label you can see the dwarven fortress Karaz Grong. Runic Hammer is definitely King Thorgin’s favorite beer.
Battle Royale (American Pale Ale)The name, logo and label refer to extremely popular games such as Fortnite or Playerunknown’s Battlegrounds. On the label of the beer you can see parachutists landing on the island where the battle will take place, and only one of them will actually survive.