“Google Partner status means that a given Partner has passed exams and obtained certificates in specific AdWords services and has the most up-to-date knowledge about them,” reads the official Google website. Our internet marketing agency, WHEN Sp. z o. o., joined the distinguished group of Google Partners in its first year of operation, and can now boast of having achieved all specialisations (certificates of knowledge of specific AdWords services) and ongoing cooperation with Google, including participation in the Google Elevator programme. Would you like to know how our clients benefit from this? We invite you to read the article 🙂
Google Partner status – what does it mean in practice?
Having Google Partner status confirms that the agency has practical knowledge of Google services and that calling the SEM department employees specialists has documented grounds. There are many internet marketing agencies on the market and it is sometimes difficult to assess at first glance whether choosing a particular company as a business partner will be a good decision – especially when the agency employs a good copywriter to create content for the website😉 . If you did not find the agency through a recommendation, you can never be sure whether the beautiful promises will be reflected in reality.
Why does Google Partner status suggest that you are on the right track in your search for a reliable and professional agency?
- Google certificates confirm knowledge and skills – passing the exam is only possible thanks to detailed knowledge of Google services, especially technical aspects. If the “specialists” from an SEM agency do not have extensive experience in running campaigns, there is a risk that a significant part of the exam questions will be an exotic unknown to them.
- The agency participates in Google community meetings, especially educational events. Thanks to its contact with agencies and high growth potential, as well as Google service consultants, it is up to date with the latest industry news.
- the agency has constant access to technical support from Google – in the event of any problems with the campaign, rapid intervention at source is possible
- contact with Google is an opportunity for development – not just in theory! Google partners receive educational materials (e.g. guides) and information about new features in AdWords. This allows them to keep up with the dynamic digital marketing industry. They also have access to consultations on acquiring new customers – this is a continuous update of knowledge about the benefits that entrepreneurs gain from paid promotional activities on Google.
Certificates – what are they for?
Certificates confirm passing exams in the creation, measurement, optimisation, and management of individual AdWords services. WHEN’s implementation departments, i.e. specialists who design and run campaigns, have certificates in all specialisations:
Search network advertising
The search network is part of the Google network, i.e. applications and websites where we can place AdWords advertisements. When a user enters a query into a search engine, they receive organic (natural) and paid results – from search network campaigns. Search network ads are those that appear above organic results, at the bottom of the page, and on Google services such as Maps and Shopping.
Video advertising
Almost a third of internet users (over a billion!) use YouTube. It is impossible to ignore a channel with such great advertising potential. YouTube offers the possibility to display video, text, graphic and display ads. Ad targeting and available formats provide a wealth of opportunities. The video advertising certificate ensures that SEM specialists are able to exploit the full potential of this channel.
Mobile advertising
In July 2017, mobile traffic in Poland exceeded the traffic generated by computer users (PC – 47.4%). Partners who have this certification can reach mobile device users with advertising messages and thus help their clients obtain new transactions, leads or other planned conversions. AdWords allows you to create mobile ads in text, image, video and HTML5 formats.
Advertising on the advertising network
The advertising network, like the search network, is part of the full Google network. It contains over two million websites, applications and videos that can become a place to display advertisements about your service. Google states that with the display network, we can reach over 90% of internet users worldwide. To do this effectively, we must follow a number of technical rules and demonstrate creativity in the construction of messages and graphic designs (not only static, but also dynamic). Having this certificate confirms that we can do it.
Advertising on Google Shopping
Online shopping means 24-hour product availability, convenience, time savings and, often, money savings. No wonder that last year, over 54% of Internet users in Poland shopped online. (data on Polish e-commerce from Gemius: https://www.gemius.pl/wszystkie-artykuly-aktualnosci/najnowsze-dane-o-polskim-e-commerce-juz-dostepne.html) So what is stopping us from making online shopping even easier for users? Product ads are a great way to present your offer and encourage purchases (the ad takes you directly to the product page of the online shop). The only limitation in creating ads with Google Shopping may be a lack of knowledge and experience, which Google Partners with this certification have in abundance.
Why is Google Partner the best one for you?
If you are looking for an agency to design an online promotion strategy for your company, consider a few aspects:
- does the agency have certificates confirming its technical skills
- what results do the specialists achieve in their campaigns (can you find case studies of advertising activities on their blog, for example?)
- Does the agency have knowledge about industry news – does it create educational articles or a video blog with news, willingly shares its knowledge and confirms its expertise?
- which clients the agency works with – some industries, such as real estate, allocate large budgets to advertising; the fact that the agency works with developers may (but does not always!) mean that it is able to run effective advertising campaigns using multiple advertising channels and based on large budgets
- whether the agency participates in prestigious industry meetings and Google programmes, e.g. Google Elevator
Remember that choosing an agency is not just a choice of service provider but a decision about a business partner. Look for a company that cares about your goals, not just about getting paid. Look for an agency that will prepare a detailed brief and analyse the potential of the market, the competition and your business. Collecting all Google certificates confirms that you are choosing specialists who can utilise the full potential of the advertising channels offered by Google. It also gives you a better chance of standing out from the competition – this will happen if you are the first to take advantage of new features. Then your campaign will catch the eye of users, increasing the chance of conversion. And that leads directly to increased revenue and business growth. And that’s what it’s all about, isn’t it?
Useful links
WHEN in Google Partners search engine: https://www.google.pl/partners/?hl=pl#a_profile;idtf=8558321192;qury=WHEN
About the Google Partners programme on the Google website: https://www.google.pl/partners/about/
About WHEN Agency’s participation in the Google Elevator programme: https://www.facebook.com/agencjawhen/photos/a.719538681523166.1073741828.718356984974669/1142731659203864/?type=3&theater
