Garden of Lights: Alice in Wonderland
- Key Visual
- Logo Design
- Stationery
- Web Design
- Web Development
- API Integrations
- Support & Administration
- Copywriting
- Interactive Map of Attractions
- Motion Design
- Advertising materials
- Advertising Spots
- Banner Ads
- Lead Generation Campaigns
- OOH
Illuminating a Classic Tale Through Immersive Design and Digital Innovation
The Garden of Lights: Alice in Wonderland exhibition transformed Kraków's Stanisław Lem Science Garden into a mesmerizing, illuminated journey through Lewis Carroll's timeless story. Our team at adream was entrusted with crafting a cohesive visual identity, developing a dynamic digital platform, and executing a comprehensive marketing strategy to captivate audiences and drive attendance.
Designing a Brand Identity That Captures the Magic of Wonderland
To bring the fantastical elements of Wonderland to life, we developed a visual identity that resonated with both children and adults. Our designs aimed to reflect the enchanting and mysterious atmosphere of the exhibition.
- Logo Design Created a logo that intertwines elements from the Alice in Wonderland narrative with a magical typeface, ensuring adaptability across various mediums and maintaining consistency in both print and digital formats.
- Key Visual Developed a captivating key visual to serve as the cornerstone of the exhibition’s branding, designed to intrigue and attract the target audience even before the event’s launch.
- Stationery Designed printed materials such as brochures and flyers that aligned with the overall visual theme, providing visitors with tangible keepsakes and information.
Web Design & Development
The exhibition’s website served as the primary touchpoint for potential visitors, offering essential information and facilitating ticket sales. Our goal was to create an online experience that mirrored the magic of the physical exhibition.
- Motion Design Incorporated subtle animations and interactive elements to enhance user engagement and convey the whimsical nature of the exhibition.
- Web Design Developed a user-friendly interface with intuitive navigation, ensuring visitors could easily access information about the exhibition, purchase tickets, and plan their visit.
- Web Development Built a responsive and robust website capable of handling high traffic volumes, particularly during peak times, to provide a seamless user experience.
- API Integrations Integrated third-party services for ticketing and real-time updates, streamlining operations and enhancing user convenience.
- Interactive Map of Attractions Designed an interactive map highlighting key installations and features within the exhibition, allowing visitors to plan their journey through Wonderland.
- Copywriting Crafted engaging and informative content that captured the essence of the exhibition, guiding visitors through the narrative and encouraging exploration.
Driving Engagement and Attendance Through Strategic Campaigns
To generate buzz and attract a wide audience, we implemented a multifaceted marketing strategy that combined traditional and digital channels. Our approach aimed to build anticipation and encourage attendance.
- Banner Ads Designed visually striking banner advertisements for online platforms, targeting demographics likely to be interested in family-friendly cultural events.
- Advertising Spots Produced short promotional videos and commercials showcasing the exhibition’s highlights, distributed across social media and local television networks.
- Lead Generation Executed targeted campaigns to capture potential visitors’ information, enabling personalized follow-ups and fostering community engagement around the event.
Performance-Minded Execution
We built the site on a modern Jamstack foundation, decoupling the front-end and back-end to deliver faster load times, improved security, and seamless scalability. The result is a digital experience that performs as beautifully as it looks.
- Gatsby Front-End Gatsby Front-EndUsing Gatsby, we created a statically generated front-end that feels fast, fluid, and responsive. Pre-rendering and smart asset optimization ensure users get a lightning-fast experience, no matter where they are in the world.
- WordPress as Headless CMS We retained the familiarity of WordPress for content management, but leveraged it headlessly via GraphQL. This gave the client full control over content updates, without sacrificing performance or design flexibility.
- Developer Experience By choosing a modern stack, we enabled continuous deployment, version control, and modular development, making future updates more efficient and collaborative.
- End-User Benefit For the user, the technology fades into the background. What they feel is speed, clarity, and confidence, no matter if they’re discovering, booking, or returning.
A Multi-Sensory Experience Powered by Design, Storytelling, and Technology
The Garden of Lights: Alice in Wonderland was more than just a light exhibition, it was an immersive adventure designed to captivate visitors of all ages. Our team at adream led the entire creative and digital execution, delivering a cohesive experience from branding to web development and marketing. Through a visually enchanting identity, a dynamic digital platform with interactive features, and a high-performing promotional campaign, we helped transform a beloved literary universe into a real-world destination filled with wonder, interaction, and imagination.
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