Garden of Lights: Snow White
- Key Visual
- Logo Design
- Stationery
- Web Design
- Web Development
- API Integrations
- Support & Administration
- Custom Ticket Ordering Page
- Interactive Map of Attractions
- Motion Design
- Advertising materials
- Banner Ads
- Lead Generation Campaigns
- OOH
Enchanting the Night with Snow White
The "Garden of Lights: Snow White" exhibition transformed the Stanisław Lem Garden of Experiences in Kraków into a mesmerizing journey through the beloved fairy tale. Our team at ADream was entrusted with developing a cohesive visual identity, an interactive digital platform, and a compelling marketing strategy to captivate visitors and immerse them in this magical world.
Designing a Brand Fit for a Fairy Tale
To encapsulate the essence of Snow White’s adventures, we crafted a visual identity that combined elements of fantasy with modern design principles. This fusion aimed to evoke nostalgia while appealing to contemporary audiences.
- Logo Design Developed a logo featuring whimsical typography and iconic symbols from the story, ensuring scalability and recognizability across various platforms.
- Key Visual Created a central visual theme incorporating elements like the magic apple and the seven dwarfs, setting the tone for all promotional materials.
- Stationery Designed elegant catalogues and brochures that provided visitors with insights into the exhibition’s highlights and narratives.
Web Design & Development
The exhibition’s website served as the primary touchpoint for potential visitors, offering essential information and facilitating ticket sales. Our objective was to create an online experience that mirrored the enchantment of the physical exhibition.
- Motion Design Incorporated subtle animations to bring the story of Snow White to life, enhancing user engagement.
- Web Design Developed a responsive and intuitive interface, ensuring seamless navigation across devices.
- Web Development Built a robust backend to handle high traffic volumes and integrate various functionalities.
- API Integrations Connected third-party services for ticketing and real-time updates, streamlining operations.
- Interactive Map of Attractions Designed an interactive map highlighting key installations, allowing visitors to plan their journey through the exhibition.
- Copywriting Crafted engaging content that narrated Snow White’s story, guiding visitors through the exhibition’s themes and attractions.
Spreading the Magic Beyond the Garden
To generate buzz and attract a diverse audience, we implemented a multifaceted marketing strategy that combined traditional and digital channels. Our approach aimed to build anticipation and encourage attendance.
- Banner Ads Designed visually striking advertisements for online platforms, targeting demographics likely to be interested in cultural events.
- Lead Generation Executed targeted campaigns to capture potential visitors’ information, enabling personalized follow-ups and fostering community engagement around the event.
Performance-Minded Execution
We built the site on a modern Jamstack foundation, decoupling the front-end and back-end to deliver faster load times, improved security, and seamless scalability. The result is a digital experience that performs as beautifully as it looks.
- Gatsby Front-End Gatsby Front-EndUsing Gatsby, we created a statically generated front-end that feels fast, fluid, and responsive. Pre-rendering and smart asset optimization ensure users get a lightning-fast experience, no matter where they are in the world.
- WordPress as Headless CMS We retained the familiarity of WordPress for content management, but leveraged it headlessly via GraphQL. This gave the client full control over content updates, without sacrificing performance or design flexibility.
- Developer Experience By choosing a modern stack, we enabled continuous deployment, version control, and modular development, making future updates more efficient and collaborative.
- End-User Benefit For the user, the technology fades into the background. What they feel is speed, clarity, and confidence, no matter if they’re discovering, booking, or returning.
Bringing Snow White to Life Through Light and Innovation
The Garden of Lights: Snow White exhibition transformed the Stanisław Lem Garden of Experiences into a captivating world inspired by the beloved story. Our team developed a cohesive visual identity that balanced nostalgia with modern appeal, designed an engaging and interactive website complete with an interactive map of attractions, and executed a targeted marketing campaign to drive attendance. Through seamless integration of motion design, technology, and storytelling, we helped create an unforgettable experience that invited visitors to rediscover the magic of Snow White.
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