KW51
- Logo Design
- Web Design
- Web Development
- API Integrations
- Motion Design
- Advertising materials
- Banner Ads
- OOH
Giving New Energy to a Bold Urban Investment
KW51 is a contemporary residential and commercial development located at Kazimierza Wielkiego 51 in Kraków, a central address with strong urban potential. The project needed a bold, distinctive brand to reflect its modern architecture, appeal to a wide spectrum of tenants and investors, and stand out in a competitive real estate landscape.<br /><br /> <br /><br /> We were tasked with delivering a complete brand experience, from a confident visual identity and advertising materials to an animated digital platform that communicates the energy and sophistication of the project.
A BRAND THAT REFLECTS THE SCALE OF OUR VISION
Structure, Style, and Urban Clarity
For KW51, we developed a modern visual identity that reflects the building’s sharp geometry, city-edge energy, and premium character. The design system was crafted to speak to both real estate investors and urban professionals looking for style, quality, and functionality.
- Logo Design A strong, architectural logotype inspired by the shape and rhythm of the building itself.
Web Design & Development
To mirror the sleek character of the KW51 building, we created a digital platform that combines clarity, elegance, and subtle interactivity. The site is designed not just to inform, but to immerse.
- Web Design Minimal, content-forward layouts designed to highlight architectural renders, floor plans, and investment potential.
- Motion Design Scroll-based transitions and animated details that reflect the brand’s energy while guiding users through key selling points.
- Web Development A responsive, high-performance site that adapts seamlessly across devices, built for updates as the development progresses.
Bold Messaging in the City and Online
To support the KW51 brand launch and drive awareness of the development, we created a targeted set of marketing materials for both physical and digital channels. The goal was to build visibility in Kraków and generate immediate interest from potential investors and residents.
- Outdoor Advertising Designed large-format billboard campaigns strategically placed in high-traffic areas of Kraków, using bold visuals and clear messaging to maximize impact.
- Banner Ads Developed a suite of static and animated digital banners for paid campaigns across real estate portals and display networks, designed for attention, clarity, and consistency with the KW51 brand.
- Call-to-Action Strategy Each asset was built with clear value propositions and direct pathways to the website or contact, driving measurable leads and inquiries.
Making KW51 a Destination, Not Just a Development
The KW51 project focused on creating a cohesive and authentic digital identity for a residential development defined by its local context and intimate scale. Our goal was to design a brand and platform that clearly communicate the project’s concept, architecture, and values important to future residents.
By combining a refined visual identity, subtle aesthetics, and clear UX/UI, the website became a natural digital extension of the investment. The project structures information, highlights the sense of place, and supports confident decision-making for people seeking a thoughtfully designed living environment.
The result is a modern digital presence that strengthens the credibility of KW51 and effectively communicates its unique, location-driven character.
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