Marshall Real Estate
Enhancing the Digital Presence of a Premium Real Estate Agency
Marshall Real Estate specializes in premium real estate investments across Poland, offering clients opportunities in both urban centers and resort locations. To better serve their clientele and showcase their diverse property portfolio, Marshall Real Estate sought to revamp their online platform. The goal was to create a modern, user-friendly website that reflects their brand's professionalism and facilitates seamless property exploration.
TURNING VISION INTO DIGITAL EXPERIENCE
Karol Szumański
Managing Director
Web Design & Development
Our collaboration focused on delivering a website that not only looks modern but also offers seamless functionality tailored to the needs of real estate investors and decision-makers:
- Web Design Implemented a clean, intuitive layout that reflects Marshall Real Estate’s credibility and allows users to explore investment offers with clarity and ease.
- Web Development Built using modern technologies to ensure fast performance, responsive behavior, and long-term scalability.
- Enhanced UX Reworked information architecture and user flows to improve engagement, simplify content discovery, and increase conversions.
- API Integrations Integrated external systems, including VOX CRM, to automate lead collection, streamline contact management, and connect marketing with sales operations in real time.
Performance-Minded Execution
We built the site on a modern Jamstack foundation, decoupling the front-end and back-end to deliver faster load times, improved security, and seamless scalability. The result is a digital experience that performs as beautifully as it looks.
- Gatsby Front-End Gatsby Front-EndUsing Gatsby, we created a statically generated front-end that feels fast, fluid, and responsive. Pre-rendering and smart asset optimization ensure users get a lightning-fast experience, no matter where they are in the world.
- WordPress as Headless CMS We retained the familiarity of WordPress for content management, but leveraged it headlessly via GraphQL. This gave the client full control over content updates, without sacrificing performance or design flexibility.
- Developer Experience By choosing a modern stack, we enabled continuous deployment, version control, and modular development, making future updates more efficient and collaborative.
- End-User Benefit For the user, the technology fades into the background. What they feel is speed, clarity, and confidence, no matter if they’re discovering, booking, or returning.
Sustainable by Design
By focusing on performance, sustainability, and optimization, Jamstack offers an eco-friendly, future-proof solution for building efficient websites with a smaller carbon footprint.
Sustainability in the digital world is becoming just as important as in other areas of life, which is why responsible web design should also take into account the minimization of carbon footprint.
The implementation phase plays a key role in this process – it determines server energy consumption, data transfer volume, and the type of hosting used. At this level, it’s possible to apply strategies such as static content generation, green certified hosting, resource optimization, and caching. The Jamstack/Gatsby stack we work with includes:
Sustainability in the digital world is becoming just as important as in other areas of life, which is why responsible web design should also take into account the minimization of carbon footprint.
The implementation phase plays a key role in this process—it determines server energy consumption, data transfer volume, and the type of hosting used. At this level, it’s possible to apply strategies such as static content generation, green certified hosting, resource optimization, and caching. The Jamstack/Gatsby stack we work with includes:
- Static Pages
Generated during the build process rather than dynamically on each request, which reduces server resource usage and energy consumption. - Speed
Excellent support for load time optimization (prefetching, lazy loading, etc.). - Resource Optimization
Gatsby automatically optimizes images (gatsby-plugin-image), performs code splitting, and supports progressive web apps (PWAs). - Netlify Hosting
Supports CDN + caching, which reduces the energy required to serve pages. It also offers easy integration with tools like Lighthouse, PWAs, and lazy loading. More info: https://www.netlify.com/sustainability/.
If the site requires a CMS, our stack would involve a second server. It’s worth finding a green web hosting provider for this as well - one example is OVH. However, if the implementation were handled on our side, we would definitely carry out more thorough research. OVH is relatively expensive, and our experience shows it can also be unreliable at times.
Ongoing Growth with Webinity Support
Our partnership didn’t end at launch. Through our webinity service, we continue to provide full support, maintenance, and strategic development of the website. This ongoing collaboration ensures that our Client’s digital presence stays dynamic, secure, and aligned with evolving business goals.
From rolling out new features and design enhancements to optimizing performance, we help Marshall Real Estate stay ahead in a competitive, fast-moving market. This continuous development model allows the brand to adapt, grow, and respond to customer needs – seamlessly and efficiently.
A Smart Platform for Smart Investments
The project for Marshall Real Estate focused on creating a modern and elegant digital presence tailored to the expectations of the premium real estate market. Our goal was to design a platform that presents properties with clarity and sophistication while building trust and reinforcing the brand’s professional positioning.
By combining refined visual design, intuitive UX/UI, and a performance-driven architecture, the website became an effective sales and communication tool. The project highlights property quality, structures content clearly, and delivers a consistent user experience across all devices.
The result is a digital platform that strengthens Marshall Real Estate’s position as a trusted premium real estate partner while remaining scalable and ready for future growth.
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