Łukasz Pach

Business Strategist | IT & AI | Startups | Branding & Marketing
Since 2011, I have been co-creating the agencies ADream.pl and When.pl, where I combine the worlds of modern technology, marketing, artificial intelligence, and business strategy to build innovative and scalable solutions for companies and startups.

IT project and web startup management
I specialize in creating and developing web platforms and applications tailored to the needs of a dynamically changing market. My experience covers the entire product life cycle – from concept, through MVP, to scaling and optimization.

• Strategy and business model – Creating the foundations of a startup based on the Business Model Canvas and Lean Startup.
• Development process management – Coordination of IT, UX/UI, and DevOps teams to ensure effective technology implementation.
• Agile and iterative development – Rapid testing of hypotheses, implementing changes based on market feedback, minimizing risk, and optimizing costs.
• AI and Web 3.0 integration – Leveraging modern technologies to automate processes and build intelligent solutions.

Startups and investments
I am actively involved in the development of startups such as:

• Webinity.com – Comprehensive support for websites based on WordPress and WooCommerce
• Administy – a tool supporting debt collection and cash flow planning in companies.
• Pevna.pl – a project in which I was responsible for the business model and exit strategy.
• nma.pl

Branding, brand strategies, and marketing
Beyond IT, I create strong brands and effective marketing strategies by combining branding, modern technologies, and market analysis.

• Brand strategy – Defining value, market position, and competitive advantage.li>
• Storytelling and personal branding – Building authentic narratives and customer relationships.
• Marketing campaigns – Comprehensive activities from market analysis to implementation across various channels.
• Websites and digital branding – Designing modern, functional websites that support image and sales.
• Marketing and real estate investments – Since the inception of investment products in Poland, such as condo hotels, I have been supporting their development by working with investors and developers on growth and sales strategies.
• Training and mentoring

Although I no longer work as a trainer and coach, I have over 1,000 hours of training experience, conducting workshops on:

• Business strategies and startup management models
• Modern marketing and sales
• AI technology and digital transformation