Alice in Wonderland
Garden of Lights
- Website
- Logo
- Key Visual
- Map of attractions
- Printed materials
- Copywriting
- Promotional video of the event
- Marketing Campaign
- Website and marketing campaign administration during the event
The multimedia world of Alice in Wonderland was created in Stanislaw Lem Science Garden in Krakow, in which millions of colorful lights and spectacular installations of the heroes of Charles Lutwidge Dodgson's novels were used. For over 4 months the inhabitants of Krakow and all of Poland could enjoy a fairy-tale autumn walk, and then a winter walk, which delighted both large and small guests of the wonderful Garden of Lights.
We were responsible for the preparation of creative projects for Wonderful Lighting from Gdynia, who is the organizator of the event. We created the logos, key visuals, map of attractions, printed materials, websites and ran marketing campaigns in order to promote the event and achieve the set goals during the time the even took place.
Logo
For the purposes of the exhibition, we have designed a logo that combines elements of the story of Alice in Wonderland with a magic font, and all of this had to be achieved, while maintaining the appropriate standards required for the subsequent printing of advertising materials and required interactive formats.
Key Visual
We designed the key visuals of the exhibitions. The biggest challenge here was the lack of materials to use before the exhibition was opened. The presented project was designed to attract the attention of the target groups specified in the strategy, as well as to create consistent visual identification of the entire event.
Website
The website was designed to reflect the magical nature of the place, allowing users to find the most important information about the exhibition in a quick and comfortable way, as well as to enable the sale of tickets and communication of up-to-date information about the exhibition.
The key aspect of the project was the development of the website in a way that allowed for its fast and stable operation even during the biggest traffic, as we had to make sure the site is going to be working well even with a huge amount of users accessing it at the very same time.
Map of attractions
We have prepared a map of attractions for visitors, both in an interactive and analogue form, thanks to which each visitor could easily navigate around the Garden of Lights.
1
Brama i Królik
Figura świetlna
2
Brama do
krainy czarów
3
Tunel do
króliczej nory
Instalacja multimedialna
4
Choinka
Instalacja multimedialna
Codziennie
Pokazy „Candela” 16-metrowej choinki multimedialnej z ponad 30 tysiącami multimedialnych punktów LED. Pokazy odbywają się każdego dnia co 30 minut od momentu otwarcia wystawy.
Czas trwania pokazu: 10 minut.
5
Królicza nora
Figura świetlna
6
Kot z Cheshire
7
Magiczne
kamienie
Instalacja multimedialna
8
Znikające
obrazy
Instalacja multimedialna
9
Rada Gąsienicy
Figura świetlna
10
Zimowy ogród
11
Zmyślona łąka
Instalacja multimedialna
Pokazy odbywają się każdego dnia co 15 minut.
12
Labirynt
światła
13
Zaczarowane
przejście
Instalacja multimedialna
14
Zwariowany
Podwieczorek
Figura świetlna
15
Tęczowa aleja
Instalacja multimedialna
16
Ścieżka
multimedialna
Instalacja multimedialna
Pokazy odbywają się każdego dnia co 15 minut.
17
Zamek
Królowej Kier
Figura świetlna
18
Pokazy laserowe
i multimedialne
Instalacja multimedialna
Codziennie
Pokazy laserowe przy akompaniamencie „Alice’s Theme” z oficjalnej ścieżki dźwiękowej Alicji w Krainie Czarów Tima Burtona.
Pokazy laserowe odbywają się co 30 minut, rozpoczynając od godziny 18:15.
Czas trwania pokazu: 5 minut.
19
Święty Mikołaj
Atrakcja będzie dostępna codziennie w godzinach od 17:00 do 21:00
Święty Mikołaj zagości w naszej Krainie Czarów od 6 do 23 grudnia, w pięknym, czerwonym domku - rodem z Laponii. Przy przedświątecznych obowiązkach pomagać mu będzie dzielna Elfka, a cały Ogród Świateł ogarnie magia zbliżających się świąt.
Podczas odwiedzin w domku Świętego Mikołaja będzie możliwość wykonania samodzielnie zdjęć.
Mając na uwadze środki ostrożności, Święty Mikołaj będzie znajdował się w odpowiednim dystansie od zwiedzających.
Marketing Campaign
After more than 4 months of intensive marketing campaign, we can boast of results that confirm the great success of the entire project. From the very beginning, the content we published aroused great interest, which generated huge organic reach and resulted in a big amount of free views of the content published by the profiles of Alice in Wonderland.
Here are the results broken down by Facebook and Instagram:
- 29,546 Facebook fans in 4 months!
- 33,649 activities on posts
- 2 720 comments on posts
- 1,673 shared posts
- The average daily organic reach: 32,344 people!
- The average daily viral reach: 26,929 people!
- Over 45,000 people attended or expressed interest of the event on Facebook
- 5,445 followers on Instagram in 4 months
- More than 17,000 activities on posts
- The average daily reach: 21,523 people
- Cooperation with over 75 influencers from Krakow and the surrounding areas
Promotional video of the event
We made a video of the event, showing how colorful and beautiful the exhibition was, and how much interest and commitment it aroused on the part of the visitors.
Printed materials
For the purpose of promoting the event, we have prepared a number of printable projects for various advertising formats, such as trams, advertising poles, citylights, printed and digital tickets.
