Prodinity
- Strategy
- Rebranding (naming, claim)
- Logo
- Key visual
- Web development
- E-mail signature
- Marketing materials
In cooperation with our client, Prodinity (formerly BIOLAP Limited), we have carried out a complete rebranding process of a global brand, which aggregates huge amounts of data and adapts management systems to the needs of its clients (especially for insurance brokers). Prodinity has carried out multiple projects for big brands, such as AON, HSBC or Electrolux.
Strategy
After 2 months of extensive work, we have developed a complete brand communication strategy for the global market Prodinity is targeting. We have established target groups, the direction that should be taken into account when designing a new visual identity of the brand, and all key factors necessary for the brand to achieve its marketing and sales goals.
Logo
The new logo was designed on the basis of the new brand's communication strategy. The sigil presents the formed blocks of structured data, which directly relates to the main services offered by the company.
Web development
We have designed and coded a modern and fast website, based on ReactJS technology. There is a dedicated contact form on the website that has many variants and variables depending on the needs of potential customers in relation to carrying out projects with Prodinity.
E-mail signature
We have designed and coded e-mail signatures, consistent with the brand's new visual identity. The signatures have been coded in two variants to work properly for both e-mail programs supporting HTML code and those not offering such support.
Marketing materials
As part of the project, we have prepared a number of advertising materials e.g. mugs, pens, briefcases and T-shirts.
