Naming

Developing the name is the first creative and design stage of our work. The creation of a good name is verified by the copywriter's workshop. Naming is a wide spectrum of associations, tone of voice, brand values, and its identity expressed in one term. Work on the name is always preceded by a detailed analysis of the brand's strategy, its potential, and specificity, as well as an analysis of the target group. During our work, we always verify national and European Internet databases, and at the client's request, the process may end with the reservation of the name in cooperation with a selected law firm.

Lead Generation Campaign

Google Ads and Facebook Ads campaigns are the culmination of our 360 ° marketing efforts for the real estate developers.

Having developed a marketing strategy, website, and visual identification of the brand, it is time to reach out to the potential customers.

Our portfolio includes lead generation campaigns for both smaller properties, e.g. single-family houses, as well as large, multi-stage investments. The main goal of these campaigns is to get leads and that's what we focus on. At the very beginning of our cooperation, we create a dedicated media plan and campaign strategy in order to obtain the best results. We speak the language of the developers, we operate on specific numbers and set assumptions. By using multiple ad formats, we make full use of the potential of Google and Facebook Ads campaigns. We take over the entire process of creating and optimizing advertisements to obtain the best quality leads. We have already helped dozens of developers and external sales departments to achieve the expected sales results.

Logo & the Visual Identification of the Brand

We have over 14 years of experience in designing valuable and effective brand visual communication. The process of building the right identification always comes from understanding the investment strategy and values of the developer and the specific real estate, which are then graphically reflected in a suggestive form.

We offer the creation of both single logos and a comprehensive identification project, including a brandbook, including full logo and Key Visual adaptation in job and marketing materials, including online / offline communication, including construction site and sales office branding. At the stage of creating the brand's visual identification, we check the possibility of registering the mark, therefore, in addition to initial verification, we help in finalizing the necessary registration formalities in cooperation with an experienced law firm, which has over 1,600 registered trademarks in its portfolio.

Advertising Slogans

“I don't want to hear that the text I am writing for the ad was found to be a discovery. I want it to be interesting enough to persuade people to buy the product they advertise. (...) If an advertisement does not sell a product, it is not creative." The words spoken once by the legendary David Ogilvy best illustrate the philosophy of our copywriting. Good copy is not only a brilliant creation, but above all sales effectiveness. We understand the world around us, we understand the specifics and expectations of contemporary recipients of the development market, which is why we create a verbal message that tells a unique story about the brand, its values, and key emotional and rational benefits for the recipients.

Website

We design websites that turn anonymous traffic into thousands of valuable leads for the sales department. Designing a website can be a relatively simple and cheap process, but creating an effective website is a complicated task intended for a qualified team. The ADream workshop is the sum of: skilfully designed graphics and good coding, awareness of the latest ergonomic and functional web-design trends, marketing experience, the ability to create effective sales content, understanding the current consumer insights and the specifics of the modern Internet, including Google algorithms.

Marketing Materials

Not just online - that is, the production of printed marketing materials, without which it is impossible to imagine the valuable communication of a real estate development investment. We have been designing ATL / BTL materials for years. We take responsibility for the entire process - from the adaptation of key visual and graphic design of the materials, through the professional photo sessions, text development, to production and printing, carried out in cooperation with the best, proven printing houses throughout the country, guaranteeing punctuality and the highest quality standards.

Social media

In less than 2 years, we have built a community of 30,000 fans on Facebook. However, it was not a profile of a new boys band for teenagers, but a fanpage of the hotel in Szklarska Poręba, located in Poland, in which we engaged people who were potentially interested in the real estate investment. How did we achieve this? By not taking shortcuts. We do not only generate traffic, but most of all we focus on valuable content, precise targeting and building communication that creates a real relationship between the recipients and the brand.